Unanticipated Glory!
This is the most exciting day thus far in the brief and evolving history of the PDXPOP Now! festival that Greg and I have been working on these past many months. Case in point: within the past half hour I have heard our festival (July 9-11) and our compilation CD release bash (Thur. July 1) promoted on the air, along with "Turn A Square" by The Shins. The interesting part about this is that this was all on 94.7 - THE FORMER KNRK! We are actually making an audible difference and the festival has not yet happened.
KNRK has been the "modern rock" / "new rock" station with a vicegrip on Portland's airwaves. A Clear Channel clone, a Linkin Park machine. But, in response to trends in radio, as well as an extensive online listener survery, 94.7 is completely restructuring and repackaging itself - beginning with ditching its call letters. Their new agenda, as dictated by the audience, includes great DJ autonomy and more local music. In the past few days 5 TRACKS FROM THE PDXPOP NOW! COMPILATION HAVE BEEN ADDED TO REGULAR ROTATION. The bands include some with major indies behind them (The Shins, The Thermals, The Decemberists, M. Ward), as well as Matt Wright's label-less Blitzen Trapper. The potential for 94.7 to bring listeners to good music - let alone local music - is astoundingly exciting. Hopefully some middle schoolers out there are hearing all this and will pick up a copy of the comp and come to the festival. Which, of course, makes me wish that At Dusk was on the comp, but so be it. It just feels good to be making a minor, but still discernible difference in my immediate cultural environs. Staind is about to played on 94.7, so there's still some room to grow.
In addition, the comp CD release party is a pick in The Mercury (where there's also a full-page, full-color ad for the festival) & The Willamette Week, and articles are coming up this week in pretty much every local publication. We've actually done this thing. Or we're doing it. Plus we're going to have falafel at the event, which is tastifying.
"Heights" should be coming back this week. Tour continues. Things's looking up. My skirt.
KNRK has been the "modern rock" / "new rock" station with a vicegrip on Portland's airwaves. A Clear Channel clone, a Linkin Park machine. But, in response to trends in radio, as well as an extensive online listener survery, 94.7 is completely restructuring and repackaging itself - beginning with ditching its call letters. Their new agenda, as dictated by the audience, includes great DJ autonomy and more local music. In the past few days 5 TRACKS FROM THE PDXPOP NOW! COMPILATION HAVE BEEN ADDED TO REGULAR ROTATION. The bands include some with major indies behind them (The Shins, The Thermals, The Decemberists, M. Ward), as well as Matt Wright's label-less Blitzen Trapper. The potential for 94.7 to bring listeners to good music - let alone local music - is astoundingly exciting. Hopefully some middle schoolers out there are hearing all this and will pick up a copy of the comp and come to the festival. Which, of course, makes me wish that At Dusk was on the comp, but so be it. It just feels good to be making a minor, but still discernible difference in my immediate cultural environs. Staind is about to played on 94.7, so there's still some room to grow.
In addition, the comp CD release party is a pick in The Mercury (where there's also a full-page, full-color ad for the festival) & The Willamette Week, and articles are coming up this week in pretty much every local publication. We've actually done this thing. Or we're doing it. Plus we're going to have falafel at the event, which is tastifying.
"Heights" should be coming back this week. Tour continues. Things's looking up. My skirt.
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